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#Wordify desktop how to#
Several reasons are identified as possible reasons why: our relationship with our phones to carry-out personal tasks makes it a more intimate device our level of cognitive focus when using it and the "adult pacifier" role that the device often plays.Īs Marketers there are implications as to how to gain even more valuable research and understanding of consumer attitudes, decisions and behaviors. Interesting research from Professors Shiri Melumad and Robert Meyer at The Wharton School on consumers' willingness for more self-disclosure, sharing more personalized content and likely truer feelings when using a smartphone rather than PC.
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The full JMR study is available here: #marketing #information #misinformation #fakenews This “disagreeable personalization” bias is particularly pronounced for people who believe they are sharing information with an audience who is less knowledgeable than they are on the topic, and it can help explain the combative nature that characterizes much of #socialmedia.Ĭlick below to read an interview between AMA DocSIG members Narek Grigorian and Cheryl-lyn Ngoh and JMR authors Shiri Melumad, Robert Meyer, and Yoon Duk Kim to learn more about this important research. The study finds that, as an original #news story is retold from one person to the next, retellings become increasingly less detailed, more opinionated, and more negative-even despite retellers' good intentions. A recent Journal of Marketing Research study shows how this concept extends well beyond childhood, having critical ramifications on the accuracy of #wordofmouth information.
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Remember playing "telephone?" The concept is simple: as information gets passed from one person to the next, it becomes more and more distorted.